Jada Toys, Inc. is an American manufacturer of collectible scale model cars, figures, radio controlled model vehicles, and dolls. It was founded in 1999 by Jack and May Li.[1] Jada's products are predominantly aimed at the collectible market, and are available and popular at retail outlets worldwide. The company has or has had license rights to market products from a wide range of entertainment companies and franchises as well as sports associations, including DC Comics, Disney, Marvel Comics, NASCAR, NBA, WWE, Fast & Furious, and Hello Kitty, among others.